Some Nice Ways to Build Links for a Website

When you plan to build links for your new website, you might get overwhelmed by the competition and the concept that link building is not something easier. Now, you may be able to get some quick and easy links but getting the good ones needs planning.

One thing worth mentioning here is that you need to have a link-worthy website. And also, you can get links by working on offline channels.

Make sure that you have good content

While creating links, you will have to see what’s trending. It would be even better if you look for the opportunity to write about something which has not been written about yet but it’s something which is going to attract the content creators.

In this scenario, you may think about writing evergreen content but you have to keep it in mind that you cannot always build good links with the help of this content. You will need to write interesting and relevant content.

Avoid 404s and make sure that external links work properly

You can use the tools to find out 404s and non-working external links. Both of these problems can be quite damaging for the overall usability of your website. Having broken links is as detrimental for SEO as having poor quality content.

Link your social channels to your site

Building a fan following on social channels can be quite an uphill task. Therefore, you need to get started as soon as possible. If you are writing blog posts and articles and you think that those posts need to socialize, you have to make sure that you make those articles easy to share on social media with the help of social buttons.

Google & Talkwalker Alerts for Your Brand, keywords and competitors

Setting up these alerts can help you get email alerts when your brand is mentioned without a link. Thus, you can reach out to the people mentioning your business and ask them to add a link.

If you see your competitors mentioned in other articles, you may be able to get great ideas.

Setting up alerts for specific keywords will help you know about the link building opportunities which may or may not have been worked upon by your competitors.

HARO

HARO, help a reporter out, is an amazing way to build links. You will need to find the journalists who ask for resources from which they could get content ideas. If you have something to offer, it would help you get some really nice links.

Answer questions on Quora

Quora is a great platform on which the questions are asked and answered. You can find questions regarding associated with the type of your website and answer those questions along with the references from your website. The links are going to be ‘no-follow’ but let’s not forget that no-follow links still bring in a lot of traffic.

Degree of Faceted Navigation and SEO

While searching for a product through an ecommerce website, you may be able to find your product much conveniently and efficiently if the ecommerce website’s navigation is faceted. This is how the navigation of ecommerce websites is designed. There are variety of filters, page orders and paginations which allow users to search for the products belonging to different categories in the most convenient way.

Looking at faceted navigation from SEO standpoint, it is a good thing. It involves creation of pages that allow users to view products in the way they would want. It gives you an edge over the competitors because users tend to stay on your website to search for the products within your site. And since there are going to be many pages which would get generated due to application of filters, the users can share links with others, giving you another SEO advantage.

What is too much of a good thing?

Yu may have heard that too much of a good thing is bad. This statement is quite right in the scenario when you create too many of the pages. The creation of too many pages makes the pages to be treated as places with thin content by search engine. And if you go a bit too far with this approach, you may start getting thin content penalty. However, it is not all about the penalty. Too many pages lead to the dropped traffic.

With filters, set orders, and paginations, you actually let the users create pages with the help of these features. And these pages get in the spotlight of search engines if the same kinds of filters are applied again and again. While this process can lead to the indexation of the pages, there is a chance the too many of the pages will get created; and this is what makes the pages seem to have thin content.

Now, many people may wonder how Amazon pages get indexed fairly quickly even though this ecommerce site has a lot of pages. Well, Amazon is a giant in ecommerce industry and it is pretty much an uphill task for other sites to compete with it. The reputation and demand of an ecommerce website are the factors which come into play in this regard. In other words, the freedom in page creation is quite dependent on the demand of the website. Nevertheless, there are some areas where many Amazon pages fail as well.

Another reason for the Amazon to rank high may be due to the fact that they restrict the crawling in many of the pages which don’t seem much valuable. Furthermore, they tend to get each of their product page indexed on first place. This strategy cannot work well for the other sites and this is the reason that they need to stick with the strategy of getting their categories indexed.

The right approach in this regard is to restrict the crawling of certain pages and categories which do not have much of the value for both search engines and the users. You can work on all of the other valuable aspects of your website in order to give it a SEO advantage.